About the Role
The Marketing and Communications Coordinator is a part-time role responsible for promoting Granite Theatre’s productions, programs, and events to the community and enhancing the theatre’s visibility and engagement. This position focuses on managing the theatre’s marketing strategies, communications, and public relations to ensure consistent messaging and branding. The position requires availability to work evenings, weekends, and holidays as needed, especially during special events or productions.
1. Marketing Strategy and Execution:
Develop and implement comprehensive marketing plans to promote shows (including audition and volunteer (e.g. set production) opportunities, as well as ticket sales for performance dates), events, and educational programs.
Manage and execute advertising campaigns across digital, print, and social media platforms.
Monitor marketing performance metrics and adjust strategies to optimize engagement and ticket sales.
2. Social Media and Digital Presence:
Manage Granite Theatre’s social media accounts, creating and curating engaging content.
Update and maintain the theatre’s website with accurate and current information.
Create and distribute email newsletters and marketing campaigns to patrons and stakeholders.
3. Public Relations and Community Engagement:
Draft and distribute press releases, event announcements, and promotional materials to local media.
Build and maintain relationships with media contacts and community organizations.
Represent Granite Theatre at community events, networking opportunities, and promotional activities.
4. Branding and Design:
Ensure consistent application of Granite Theatre’s branding across all communication materials.
Design or coordinate the creation of marketing collateral, including posters, programs, and flyers.
Collaborate with the Artistic Director and Board of Directors to ensure alignment of messaging with the theatre’s mission and goals.
5. Partnerships and Sponsorships:
Identify and engage with potential sponsors and partners to support productions and events.
Develop promotional partnerships to enhance the theatre’s reach and visibility.
6. Administrative Support:
Maintain an organized database of patrons, sponsors, and media contacts.
Assist with audience surveys and analysis to inform marketing strategies.
Support the Board of Directors with reports on marketing initiatives and outcomes.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
Experience in marketing, public relations, or a similar role, preferably in the arts or nonprofit sector.
Strong understanding of digital marketing and social media strategies.
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and website management platforms.
Excellent verbal and written communication skills.
Ability to multitask and manage time effectively in a fast-paced environment.
A passion for theatre and the performing arts.
RI resident preferred
Key Competencies:
Creativity:
Ability to develop innovative and engaging marketing content and campaigns.
Organization:
Strong project management skills to meet deadlines and coordinate multiple initiatives.
Collaboration:
Ability to work effectively with the Artistic Director, Board, and community partners.
Adaptability:
Flexibility to adjust strategies and prioritize tasks based on the needs of the theatre.
About the Company
Granite Theatre is a nonprofit community theatre located in a historic building in Westerly, RI. We are dedicated to producing high-quality theatrical productions and fostering a strong community through the performing arts.